Lyft is buying legitimacy through its deal with Motivate

Lyft is moving beyond car rides with a deal to buy Motivate, one of the largest operators of bike-sharing programs in the US, the companies said today. The deal price wasn’t disclosed, though it was previously rumored to be worth around $250 million (metered paywall).

Lyft $LYFT -1.66% is moving beyond car rides with a deal to buy Motivate, one of the largest operators of bike-sharing programs in the US, the companies said today. The deal price wasn’t disclosed, though it was previously rumored to be worth around $250 million (metered paywall).